G
Google Ad Manager
Architecture for GAM-based inventory management, allocation and demand workflows.
Programmatic advertising infrastructureSmarter auctions.
Smarter auctions.
Better ad outcomes.
AdExchange.bd brings publishers and advertisers together with real-time bidding, flexible integrations, multi-format inventory and transparent performance reporting—built for a privacy-conscious programmatic ecosystem.
GAM-ready architecturePrebid & S2SOpenRTB integrations
AD EXCHANGE · AUCTION FLOW● READY
REQUEST ROUTING
Publisher
Ad Request
Ad Request
→
Exchange
Decision Layer
Decision Layer
Demand
Eligible Bids
Eligible Bids
→
Creative
Render
Render
DecisionHighest eligible value
Technology stack
One programmatic layer, multiple demand paths
Connect inventory and demand using the integration path that fits your operation, with control and reporting designed into the workflow.
H
Header Bidding
Prebid client-side and server-side patterns for competitive, configurable auctions.
R
OpenRTB
Structured bid-request and response integrations for compatible demand partners.
AI
Yield Intelligence
Data-driven controls for floors, routing, quality signals and ongoing optimization.
Ad formats
Inventory for modern web and app experiences
DisplayStandard banner and responsive placements
NativeContent-aware in-feed experiences
VideoVideo-capable programmatic inventory
HTML5Interactive and rich-media creatives
In-AppMobile application inventory workflows
Turn quality inventory into sustainable revenue
Connect sites or apps, configure ad units and demand paths, then understand performance through transparent reporting.
- Universal tag and integration options
- Multiple formats and placement controls
- Revenue and delivery reporting
- Quality and inventory controls
Reach audiences with measurable campaigns
Build campaigns around inventory, targeting and performance signals with clear delivery and outcome reporting.
- Campaign and creative workflows
- Location, device and contextual targeting
- Flexible bidding controls
- Reporting and optimization signals
How it works
Connect. Auction. Measure.
01
Connect
Publishers connect inventory; advertisers configure campaigns or compatible demand integrations.
02
Run the auction
Eligible demand competes through the configured programmatic path and policy controls.
03
Measure outcomes
Delivery, clicks, conversions and revenue signals feed reporting and optimization workflows.
Build with AdExchange.bd
Publisher monetization and advertiser growth, connected through one programmatic platform.